Do you use marketing automation? Many small businesses still have not tried
marketing automation and do not know the benefits it provides. Other
businesses have tried one or two marketing automation tools then decided it
did not work for them.
Marketing automation is an incredible tool if you use it to its full potential. If you do not understand how to use it, however, or if you don’t put the necessary time into planning, execution and analysis, your marketing automation solution will not help you grow your business. What should you be careful to avoid when using marketing automation? We go over some of the most common missteps in this post.
Winning customers today means staying connected. It means knowing how to interact with your customers on an ongoing basis, using communications technology to build rapport and – when it’s time to make a sales pitch – engage them with rich, compelling presentations and interactive experiences that put you ahead of the crowd.
Surveying guests allows you to collect information about how the guest experience can be improved: what guests like, aspects you can improve on and so on. This feedback enables you to improve your hospitality business and keep guest satisfaction high.